Candidate & Campaign Training

We'll show you how to win 

Political campaigns are both art and science, but most people only pay attention to the art.  That's where we come in.  The Leadership Institute has trained hundreds of openly LGBT candidates and campaign workers how to build winning campaigns.  

Join us for an intensive, hands-on workshop weekend at one of the following future trainings.

2008 Training Schedule
Charlotte, NC	Basic Training	February 21-24
Baltimore, MD	Campaign Training for Candidates of Color*	April 23-26
St. Louis, MO	Basic Training	June 5-8
Washington, DC	Basic Training	December 3-6

*all are welcome, but this session focuses on the unique challenges of running a campaign as a person of color 

Format

Using a simulation that models a real campaign, the trainings provide four days of intensive instruction, skills building and technical education from seasoned political professionals, usually at a hotel in a major U.S. city.  Trainees spend three nights and four days over a weekend learning the ropes from experts who've run winning campaigns.

Curriculum

The trainings teach that a political campaign is a complex undertaking, which requires discipline, talent and expertise. A successful political campaign is achieved by applying skills and knowledge, not luck. The curriculum addresses three primary themes:

Fundraising

• Developing a prospect list
• Utilizing multiple funding mechanisms
• Creating a reliable donor base
  

Message

• Running as an out candidate without becoming a single-issue candidate
• Crafting & communicating a consistent message
• Managing the press for positive results
  

Planning & Strategy

• Evaluating candidate viability
• Creating a campaign plan
• Crafting a realistic budget
• Maximization of time and resources
• Campaign management

To learn more, or to apply for a training, contact:  Lauren Peters, lauren.peters@glli.org.